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New U.S. Tariffs for the World

Updated: 15 minutes ago

The new Executive Order get out new tariffs for the world . Here's what Customs pros must know now.


The White House has just announced sweeping tariff updates under Executive Order 14257, ramping up pressure on trade partners seen as non-reciprocal. Customs professionals in the EU, UK, and USA must act fast to assess the new import risks, compliance requirements, and strategic options.


Arne's Takeaways

  • EU and UK face new reciprocal import duties

  • Duties vary by existing HTSUS rates (some up to 15%)

  • Transshipment penalties now reach 40%. Get your sourcing and compliance strategy airtight


The White House announces updates to EO 14257, further modifying reciprocal tariff rates effective July 31, 2025—essential information for customs professionals.
The White House announces updates to EO 14257, further modifying reciprocal tariff rates effective July 31, 2025—essential information for customs professionals.

Key Questions Covered in This Blog

  • What does the July 31 update to EO 14257 actually change?

  • How are EU and UK imports affected?

  • What are the new HTSUS duty calculations for the EU?

  • Which countries are targeted most?

  • How does the 40% transshipment penalty work?

  • What should Customs and Compliance professionals do now?


Abbreviations Used In This Blog

  • EO: Executive Order

  • HTSUS: Harmonized Tariff Schedule of the United States

  • CBP: U.S. Customs and Border Protection

  • USTR: U.S. Trade Representative

"If you import into the U.S., your costs, risks, and documentation requirements just changed—overnight. You can’t afford to ignore this."Arne Mielken, Managing Director, Customs Manager


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What does the July 31 update to EO 14257 actually change?

This Executive Order significantly modifies tariffs applied to imported goods under the Reciprocal Tariff Regime. It replaces prior rates with updated duty schedules in Annex I and II. Countries are now categorised based on their cooperation with U.S. trade and security objectives. The EO also introduces stricter transshipment controls.

New duties now target 89 countries, including allies like the UK, EU Member States, South Korea, and Japan. Most new duties kick in 7 days after the EO's signing.


How are EU and UK imports affected?

If you import goods from the EU or UK, brace for increased cost and more complexity. Here's how it works:

  • EU Imports: If the Column 1 duty rate in the HTSUS is under 15%, the U.S. will top it up to exactly 15%. If it's already at or above 15%, there's no added duty.

  • UK Imports: Hit with a blanket 10% additional duty regardless of product line.

The goal? Pressure these trade partners to close the reciprocity gap—and fast.


What are the new HTSUS duty calculations for the EU?

The U.S applies a variable, product-specific additional duty on imports from the European Union. It's not a blanket tariff. Instead, importers must check each product’s HTSUS duty rate and apply the following formula.


The Rule: Two Scenarios


1. If the current Column 1-General HTSUS duty is less than 15%: Additional Duty = 15% - Column 1 Rate. You must pay enough additional duty to bring the total up to 15%.


Example:

  • HTSUS duty on an EU-made pump = 2.5%

  • Additional Duty = 15% - 2.5% = 12.5%

  • Total duty now = 15%


2. If the Column 1-General HTSUS duty is 15% or higher: Additional Duty = 0%

No change. You just pay the standard rate.

Example:

  • HTSUS duty on EU-made clothing = 16%

  • Additional Duty = 0%

  • Total duty = 16% (unchanged)


Key Impact: Formerly Duty-Free Goods Are Hit Hard


Many EU goods entered the U.S. duty-free under MFN (Most Favoured Nation) treatment — i.e. their HTSUS Column 1 rate was 0%. Now, those goods automatically get a 15% duty slapped on.


Examples of affected products:

Product Category

Typical Old HTSUS Duty

New Effective Duty

French wine

0%

15%

German machine tools

0–2.3%

Up to 15%

Italian chemicals

0%

15%

Spanish olive oil

0%

15%

Dutch semiconductors

0%

15%

What EU Importers Can Do Now

  1. Run HTS code checks for every EU-origin product. Use the HTSUS Column 1-General rate.

  2. Apply the formula:

    • If <15%, calculate the gap and add it.

    • If ≥15%, no action needed.

  3. Update landed cost and pricing models. Margins will shrink on affected goods.

  4. Review contracts: Some Incoterms (like DDP) may leave the EU seller liable unless renegotiated.


Compliance Tip

Keep records showing how you calculated the new duty. U.S. Customs (CBP) may review your filings, and misapplying the new rule could trigger penalties under 19 U.S.C. § 1592.


Which tariff rates for which countries ?

The EO applies different reciprocal tariff levels. Here's your table, listing all countries and territories named in Annex I of the July 31, 2025 Executive Order (modifying EO 14257) with their adjusted reciprocal tariff rates, including August updates:

Country or Territory

Adjusted Reciprocal Tariff

Afghanistan

15%

Algeria

30%

Angola

15%

Bangladesh

35% (updated from 20%)

Bolivia

15%

Bosnia and Herzegovina

30%

Botswana

15%

Brazil

50% (updated from 10%)

Brunei

25%

Cambodia

36% (updated from 19%)

Cameroon

15%

Chad

15%

Costa Rica

15%

Côte d'Ivoire

15%

Democratic Republic of the Congo

15%

Ecuador

15%

Equatorial Guinea

15%

European Union (EU)

Variable (see note)

Falkland Islands

10%

Fiji

15%

Ghana

15%

Guyana

15%

Iceland

15%

India

25%

Indonesia

19%

Iraq

35%

Israel

15%

Japan

15%

Jordan

15%

Kazakhstan

25%

Laos

40%

Lesotho

15%

Libya

30%

Liechtenstein

15%

Madagascar

15%

Malawi

15%

Malaysia

19%

Mauritius

15%

Moldova

25%

Mozambique

15%

Myanmar (Burma)

40%

Namibia

15%

Nauru

15%

New Zealand

15%

Nicaragua

18%

Nigeria

15%

North Macedonia

15%

Norway

15%

Pakistan

19%

Papua New Guinea

15%

Philippines

19%

Serbia

35%

South Africa

30%

South Korea

15%

Sri Lanka

20%

Switzerland

39%

Syria

41%

Taiwan

20%

Thailand

19%

Trinidad and Tobago

15%

Tunisia

25%

Turkey

15%

Uganda

15%

United Kingdom

10%

Vanuatu

15%

Venezuela

15%

Vietnam

20%

Zambia

15%

Zimbabwe

15%

Special Note on the European Union:

  • For EU-origin goods, additional duties apply only when the Column 1-General HTSUS rate is below 15%.

  • In that case, a top-up is applied to bring the total duty to 15%.

  • If the HTSUS rate is already 15% or more, no extra duty applies.

Countries on the edge of a trade deal—like Brazil and South Korea—are still penalized until a final agreement is reached.


How does the 40% transshipment penalty work?

If U.S. Customs finds a product was rerouted through another country to skirt these new duties, expect serious consequences:

  • Extra 40% duty slapped on the goods

  • No remission or mitigation allowed

  • Possible 19 U.S.C. §1592 penalties

Every six months, CBP and Commerce will publish lists of suspected transshipment countries and facilities. These will shape procurement, CBP enforcement, and CFIUS reviews.


Expert Recommendation: "Audit your supply chain origin and routing now. Red flags must be eliminated immediately."


What should Customs and Compliance professionals do now?

Start by mapping your HTSUS codes and flagging any EU- or UK-origin goods under 15%. Those are now tariff risks.

Then:

  1. Update duty calculation models with new rates.

  2. Alert finance, sourcing, and logistics teams.

  3. Prepare to file exclusions or secure updated supplier declarations.

  4. Engage CBP through legal counsel if facing transshipment allegations.


Expert Recommendation: "Involve a licensed U.S. Customs Broker or Customs Consultant. This isn’t a DIY situation."


Short Recap & Next Steps

The U.S. has escalated its use of reciprocal tariffs, targeting over 80 trade partners including the EU and UK. Duties up to 15% now apply to imports that were previously tariff-free. Transshipment is treated as a major violation, triggering punitive 40% duties. If you're a Customs or Compliance Officer, it's time to act—not react.


Start by visiting www.customsmanager.info or book a consultation at www.customsmanager.org.


Sources & Further Information


Who We Are

Customs Manager Ltd. We are your expert customs consultants for EU, UK, and U.S. import, export, and sanctions compliance. Our Trade Intelligence Service at www.customsmanager.info keeps professionals up to speed.


Disclaimer

Please note that the information provided in this article is for general informational purposes only and does not constitute legal, tax, or professional advice. While our aim is that the content is accurate and up to date, it should not be relied upon as a substitute for tailored advice from qualified professionals. We strongly recommend that you seek independent legal and tax advice specific to your circumstances before acting on any information contained in this article. We accept no responsibility or liability for any loss or damage that may result from your reliance on the information provided in this article. Use of the information contained in this article is entirely at your own risk.





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